Research and Content Strategy Case Study Role(s): Freelancer, Product Strategy, UX Designer. Team of 3: A visual designer, a UI designer, and Me. Intro This project was brought to my content strategy class from the Cotopaxi’s VP of Field Marketing, Seth King. …

A case study on customer engagement. — Role(s): Experience Designer, Product Manager Team of 4: A videographer, a journalist, an editor, and me. Experience design is far beyond, app and web design. For example, ever see BBH’s “The King” experience campaign? The whole campaign was architected by experience designers. During the launch of this campaign, the…

Using VR to Test a Voice Experience — The Opportunity Quizlet Tutor is a voice first app that allows you to learn new topics while driving, mowing the lawn, or multitasking in general. In part 1 of this case study, I talked about the inability of a dense audiobook to help a listener digest the information. You get something dense…

and any other test you can think of. — Getting more out of a commute, workout, or a chore has been the goal of many people. That “job-to-be-done” is intense enough, frequent enough and common enough to essentially build up whole new industries like podcasting & audiobooks. Audiobooks and podcasts would not be popular without the mundane. The Opportunity In the…

How should you tell your story? — What is Medium Series? You could say they are mediums version of a story, much like Snapchat, Facebook, and Instagram each have their own version of the mobile-first full-screen format. I say that it isn’t. Here’s a promotional video showing off the core feature set of Instagram stories: If…

A VUI case study on a truly conversational hospitality experience. — Speaking of jobs being taken by machines, one of them is the hotel concierge. Well not really. For now at least we still need a human to run the higher level stuff. …

Case Study One — May 2nd 2008 was a pivotal day for me. It was the opening day for the first Marvel Universe movie, “Iron Man”, and Robert Downey Jr’s debut as the billionaire investor, engineer, designer, and overall inventor Tony Stark. That movie at the time was science fiction. But it inspired the…

What Empathy Really Means Part 3 — I’m working on a Chinese initiative at work now. It is causing some ruckus across the teams involved. One party is designing an entirely new product for a Chinese user base and the other party thinks it is a waste of resources to do so. …

A four-part series on the principles of scaling a product team. — Human beings a predictably irrational. And that makes predictable business growth predictably unreliable. Just admit it, there are inevitable ups and downs in business. There is no one undefeated product designer. Some iterations the product flop and others nail the customer need on the head. Because design is an iterative…