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Intro


A case study on customer engagement.

Experience design is far beyond, app and web design. For example, ever see BBH’s “The King” experience campaign? The whole campaign was architected by experience designers.


Using VR to Test a Voice Experience

The Opportunity


and any other test you can think of.

The Opportunity


How should you tell your story?


A VUI case study on a truly conversational hospitality experience.

Yes. I used comic sans. It’s a dialogue bubble!

Case Study One


What Empathy Really Means Part 3


A four-part series on the principles of scaling a product team.

Part 1: No Strategy = Failure

Caden Damiano

Product Designer at Progressive Leasing and Host of “The Way of Product Design” Podcast

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