Why do people suffer from imposter syndrome?
It’s the fear of being found out as a fraud, the discomfort from not knowing everything, is common among new designers.
I have felt it, feeling like I have to overexplain and rationalize why I am good enough—especially when I started to do client work to start out my career.
Since then, I don’t really feel it anymore. And I am only wrapping up year two of my product design career.
I’m gutsy enough to have strong opinions about how good product design should be done I have even disagreed with more “experienced”…
Research and Content Strategy Case Study
Role(s): Freelancer, Product Strategy, UX Designer.
Team of 3: A visual designer, a UI designer, and Me.
This project was brought to my content strategy class from the Cotopaxi’s VP of Field Marketing, Seth King. He gave us a very brief to audit for ways we could improve the customer experience of Questival, Cotopaxi's adventure race.
While waiting for our client contact for Cotopaxi to get back to us, we wanted to get an overall feel of the customer sentiment of the Questival event.
Role(s): Experience Designer, Product Manager
Team of 4: A videographer, a journalist, an editor, and me.
Experience design is far beyond, app and web design. For example, ever see BBH’s “The King” experience campaign? The whole campaign was architected by experience designers.
During the launch of this campaign, the props in this video were given to people who commented on the video about the specific props.
Experience design is now getting a new niche into the advertising space. Gone are the days of Don Draper’s mass brainwashing with some smart copy, the people want more!
More meaning more engagement…
Quizlet Tutor is a voice first app that allows you to learn new topics while driving, mowing the lawn, or multitasking in general.
In part 1 of this case study, I talked about the inability of a dense audiobook to help a listener digest the information. You get something dense out like 12 Rules for Life or a GMAT prep textbook, you will have trouble retaining the information via the audio format.
There is an opportunity for learning companies to use VUI’s to help their customers prepare for important tests and exams.
Think about it, sites like examPAL, Duolingo, Khan…
Getting more out of a commute, workout, or a chore has been the goal of many people.
That “job-to-be-done” is intense enough, frequent enough and common enough to essentially build up whole new industries like podcasting & audiobooks. Audiobooks and podcasts would not be popular without the mundane.
In the 2018 remake of the movie Overboard, a single mom has to juggle the responsibilities of two children, multiple jobs, and a full-time nursing school course load.
She still needs to make sure meals are cooked, children are fed and clients are happy all while preparing for her examinations to become…
What is Medium Series?
You could say they are mediums version of a story, much like Snapchat, Facebook, and Instagram each have their own version of the mobile-first full-screen format.
I say that it isn’t.
Here’s a promotional video showing off the core feature set of Instagram stories:
If you didn’t take the time to watch it, let me give you a low down on how they work.
The trigger to view an Instagram story is a profile circle on the top of the main page of the app:
What you see are the random moments of your friends…
Speaking of jobs being taken by machines, one of them is the hotel concierge.
Well not really. For now at least we still need a human to run the higher level stuff. But the mundane, like getting towels, asking basic questions about amenities, and taking room service orders are all things that a virtual assistant can handle.
What if Marriot wants to put an Alexa device in every hotel room?
For this exercise, we wanted to consider what the system persona would have to be like to have a truly conversational feel to it.
We will assume that when the…
May 2nd 2008 was a pivotal day for me.
It was the opening day for the first Marvel Universe movie, “Iron Man”, and Robert Downey Jr’s debut as the billionaire investor, engineer, designer, and overall inventor Tony Stark.
That movie at the time was science fiction. But it inspired the minds of many would be product designers and inventors, including me.
I’m working on a Chinese initiative at work now. It is causing some ruckus across the teams involved.
One party is designing an entirely new product for a Chinese user base and the other party thinks it is a waste of resources to do so. They do not understand why we would create a brand new product if we could functionally accomplish the same things with an existing product.
Per usual, I am conflicted. Both sides have valid arguments.
On one side, it makes sense to roll the Chinese users features into the existing product from a feasibility standpoint. …
Human beings a predictably irrational.
And that makes predictable business growth predictably unreliable.
Just admit it, there are inevitable ups and downs in business. There is no one undefeated product designer. Some iterations the product flop and others nail the customer need on the head.
Because design is an iterative process, it depends on failure, micro failures if you will, to zero in on what makes the user tick.
You can’t, for example, pontificate on every scenario and roadblock a potential idea can entail before you build an MVP.
But at the same time, you can’t just jump into solutions…